Guerra Plastic Surgery Center
Call us at (480) 568-2523

Privacy Policy

Last updated November 13, 2024.

Aldo Benjamin Guerra, M.D, F.A.C.S, Scott Ogley, M.D, and the Guerra Plastic Surgery Center respect and protect the privacy of those who visit or use our website; we want you to know how your information is used. To demonstrate our commitment to fair information practices, we have adopted privacy guidelines accepted by industry leaders. Our online privacy policy protects the information that you share with us over the Internet. We employ industry recognized safeguards to protect the personally identifiable information that you have provided to us against loss, misuse, and unauthorized alteration.

Aldo Benjamin Guerra, M.D., F.A.C.S, Scott Ogley, M.D, and the Guerra Plastic Surgery Center welcomes your questions or comments about our online privacy policy and our practices regarding information that is submitted to us. In compliance with the California Online Privacy Protection Act, you may request information we have stored about you, and you may request that we delete or alter this information. You may contact us at: privacy@azbreasts.com

You can also call our office at (480) 970-2580 or write a letter to our mailing address:

Guerra Plastic Surgery Center
8765 E. Bell Road Suite 104
Scottsdale, AZ 85260

Phone Tracking and Recording, SMS Texting

We use tracking phone numbers which redirect calls to our office, provided by services such as CallRail. These tracking phone numbers may replace the phone number that appears on our website. By calling a phone number displayed on our website, you are providing some call statistics such as your phone number, date and time, and call duration that are collected.

Our office records all incoming and outgoing phone calls, regardless of phone number, for our records.

When you dial our phone number, the call may connect with our leads partner Elite Med Listings. Any information shared with them is stored for future contact with you only. This information is shared to us, and no other party.

When you send a SMS Text to our number, it may be handled by Elite Med Listings, and shared to us. This information is not shared to any other party.

Any messages you receive from our SMS Text number are either replies to contact from you (via Contact Form, email, phone call, SMS text), or information you subscribed to such as appointment reminders. We do not engage in mass SMS marketing.

Do Not Track Requests

Do Not Track is a preference you can set on your browser to inform websites that you do not want to be tracked. We do not support Do Not Track ("DNT"). You can either enable or disable Do Not Track by visiting the Preferences or Settings page of your browser.

Data Collection by using this website

Third Party Partners

We have partnered with the following companies to share website activity data for marketing and leads analysis purposes. We have included links to their respective privacy policies or website home page for your convenience.

Contact forms

We collect contact information such as name, email address, phone number, IP address, and website url where the form is located. The "schedule a consultation" form also collects information such as your mailing address and procedure you are interested in. We use this information to contact you in the case that you have specified via the "contact form" on our web site that you are interested in making an initial consultation at our office. This information may go to our leads partner Elite Med Listings and be reviewed for first contact with you in order to respond directly to your questions or comments. We may also file your comments to improve the site, or review and discard the information.

Information in the form is also collected by P5 marketing for leads generation purposes.

Analytics and Cookies

We use Google Analytics, Google AdWords, and HotJar to track user activity and engagement to the website. This data does not allow us to identify data pertaining to individual users. This data is shared with PrimeView and P5 marketing to evaluate performance of the website and various promotions.

To opt out of Google Analytics data, you may install a browser add-on offered by Google: GA Opt-out

We use a first-party cookie solely for consent to view our photo gallery. This cookie does not contain any personal information.

Tracking Pixel

We embed a tracking pixel on every page of this website to track your activity while on our website. Website activity including contact form data and pages visited is collected by P5 marketing and subject to their privacy policy. This technology enables anonymous visitor identification. They share lead data to us such as name, addresses, phone number, email address, and IP address. We use this information to contact potential patients who have not initiated contact with us.

As per their privacy policy, they do not sell your information to other parties.

Instructions regarding the tracking pixel on your privacy rights and how to exercise them are listed on the Privacy Policy for P5 Marketing.

Newsletter Signup

You may sign up to our newsletter by clicking on the Newsletter Signup button and submitting the form located on the bottom of every webpage on this site. We use MailChimp to handle all aspects of sending newsletters, including membership signup and unsubscribe. Data collected by the MailChimp forms are only used for the purpose of sending newsletters and promotions by our office. Data collected by the MailChimp forms are not shared with any third parties.

You must click on the checkbox indicated as "Email" under Marketing Permissions to give us consent to receive our newsletters.

If you wish to change your settings, use the "update your preferences" link in any newsletter to access the form.

If you wish to unsubscribe from all emails from our office, you can click here to unsubscribe.

Eventbrite Events

We use Eventbrite to manage event promotion and registration. Data collected by Eventbrite is used by our office to communicate with attendees only. Data collected by Eventbrite is not shared with any third party.

You may request to have your data removed from the event history by contacting our office.

YouTube Videos

We use YouTube to display videos posted by our office. YouTube collects non-identifiable statistics such as how many views a video has, or how long the average view is for each video. By clicking on an embedded video on our website you are consenting to have this data collected by YouTube and are bound by YouTube's privacy policy.

Understand.com 3D Videos

We have partnered with Understand.com to provide informational 3D videos on various procedures, located in the "Photos, 3D Videos" section of our website. By clicking on any buttons in this section of our website, you are consenting to using Understand.com's privacy policy.

Facebook embeds

Some pages may have content embedded from Facebook. By clicking on any buttons inside a Facebook embed, you are consenting to Facebook collecting your data, and are bound to Facebook's privacy policy.

If you do not wish to be tracked by Facebook, do not click on any buttons inside a Facebook embed.

Instagram Pictures

Some pages may have pictures embedded from Instagram. By clicking on any buttons inside an Instagram embed, you are consenting to Instagram collecting your data, and are bound to Instagram's privacy policy.

If you do not wish to be tracked by Instagram, do not click on any buttons inside an Instagram embed.

Links to Other Sites

All links to other sites will open in a new window/tab to indicate that all content beyond that point are subject to that site's privacy policy. Aldo Benjamin Guerra, M.D, F.A.C.S, Scott Ogley, M.D, and the Guerra Plastic Surgery Center is not responsible for the privacy practices or the content of such websites.